In recent years, both startups and Fortune 500 have invested more time and money in the growing areas of user experience (UX) and customer experience (CX). And it’s worth it.
At Elevated Third, our UX strategy is scalable. What we do at the corporate level also works for non-profit organizations or projects with a lower budget can take the service Mobile App Developers. After years of perfecting our process, one thing remains constant. Regardless of size, the UX strategy plays a key role in any digital experience we provide to our customers in creating their products.
By trial and error, we have found that these 8 ingredients lead to a successful UX strategy.
1. Understand business goals and identify KPIs.
UX-Venn diagram: where information, user requirements and business goals meet, UX strategy occurs
In our industry, there is a well-known Venn diagram that shows three areas: business goals, user goals and technical requirements. Where these three merge – this is the user experience.
Based on the business objectives, we want to define the right KPIs at the beginning of a project. This is crucial because every decision we make later must be validated against these successful metrics. That’s how we judge our strategy, how we test with users, and how we analyze post-launch analysis to see if we’ve done our job properly.
2. Benchmarking and best practices
Our team is made up of many UX professionals, so we usually inform you about the latest trends and best practices in our industry. However, each project has its own needs that allow us to delve into a specific niche.
3. Know the users
Users’ personalities are a big part of most UX strategies. The Elevated Third process is no exception. However, we treat users differently than some.
When we consider the needs of users at the beginning of each engagement, we can model our strategy around users, not vice versa. And as soon as our characters are defined, they are everywhere (literally). We connect them to the walls, to our desks and next to wireframe sketches on the blackboard. Every strategic decision on design is confirmed by users. The characters are the key to every decision in the process.
4. Review the analysis
At Elevated Third, we evaluate good data. Access to Google Analytics (GA) is a customer requirement during the survey and we are really excited. We have found that it is important to focus on the right data, not just on general metrics such as visits to websites or the most visited pages. Generally, the most interesting metrics compare a set of data points: finding out how new users are compared to users who return to the Product Landing Page module will give you much more information than just general traffic on the same page to consider.
5. Understand all systems and integrations
One of the best parts of working exclusively with Drupal is that it works well with an incredible number of third-party tools and systems. Part of our UX strategy is to discover all these tools and determine which parts play the role in technical architecture.
Another important activity at this stage is technical sandboxing. Providing hours of discovery ensures that a developer understands how each integration and API connects to Drupal and avoids having to wait for the implementation to see if it’s a third-party key system now takes twice as long to connect. In addition, it helps the UX team to know in advance whether certain parts of the user stream are dictated by a third-party process.
6. Define and prioritize functions
At this point, we started to determine the shape of a project. Start by documenting the features we have discussed with the customer in one place so that designers, developers and customers know what will actually be built.
We create a spreadsheet called “User Story” to align everything in one place. This document defines the hundreds of experiences that must occur within the website or app. Each user story is written from the perspective of that user role, which usually sounds like this: “How [empty] I want to be able to [empty] so I can [empty].
7. Sketch, wireframe, prototype
Throughout the UX process, our team begins to define the UX design through sketch and blackboard sessions. Many ideas are consolidated by wireframing and we often create clickable prototypes to share the structure of a website with our internal team and our customer team.
When you combine prototyping and user testing, you get prototypes. In addition to keywords, usability testing can be the most important part of any UX strategy.
The feedback we receive is often unexpected or surprising. We learned that if a customer wants to save hours by not testing, that time will be spent later to repair a feature that does not work as expected.
At Elevated Third, user tests have shown us to be flexible. We build things for users, not for ourselves, so it’s a prerequisite to be able to customize a concept to make it more usable